Digital Marketing Specialist (B2B Focus)
Job Overview
Simply Connect is looking to hire a Digital Marketing Specialist with proven B2B experience who can own and execute end-to-end digital marketing initiatives. This role is for someone who understands longer sales cycles, lead quality, and pipeline impact. As a Digital Marketing Specialist, you will be responsible for planning, executing, and managing B2B paid advertising campaigns across major social media platforms. You will also drive B2B SEO strategy and create and manage email marketing campaigns focused on lead generation.
Job Description
- Plan, launch, and optimize B2B paid advertising campaigns on: Google Ads, Facebook & Instagram Ads and LinkedIn Ads (strong focus).
- Drive B2B SEO strategy (keyword research, on-page optimization, content alignment with buyer intent)
- Create and manage email marketing campaigns for lead nurturing, outbound support, and lifecycle marketing.
- Develop and schedule social media content tailored to B2B audiences.
- Support and execute content marketing (blogs, landing pages, case studies, ad copy, website content).
- Monitor performance, analyze KPIs (CPL, CAC, MQLs, SQLs), and continuously optimize campaigns.
- Collaborate closely with sales and leadership to align marketing with pipeline and revenue goals.
Preferred Qualifications
- Proven experience in B2B digital marketing (Mandatory).
- Hands-on experience managing Google Ads, Meta Ads, and LinkedIn Ads.
- Strong understanding of B2B buyer journeys and lead funnels.
- Experience with SEO best practices in a B2B environment.
- Experience running email marketing and lead nurturing campaigns.
- Ability to create clear, compelling B2B-focused content and messaging.
- Analytical, data-driven mindset with the ability to report on results.
- Familiarity with CRM and marketing automation tools.
- Experience working closely with sales teams.
What We Offer
Annual Leaves
Permanent Employment Status
Referral Bonus
Company Transport Service
Spiff & Bonuses
Applying For
Digital Marketing Specialist (B2B Focus)
Where You Can Find Us
Present Internationally, From The US To Pakistan.
Pakistan
98% of our workforce is based in Pakistan, serving clients globally.
Where You Can Find Us
We Are In Karachi.
Pakistan
98% of our workforce is based in Pakistan, serving clients globally.